It seems everyone is using social media to expand their business. The irony is that a successful product of social media, however, will be very difficult to survive in the midst of all these social media content. The data are striking from PageLever, about 800 million Facebook users but only 7.5% of your fans who see your status updates. Sysomos reported that only 29% of your Twitter followers who saw you chirp. So, how would your business survive when omitted from the online world? Here are some strategies that can help sustain an online business as quoted from time:
1. Start of Fundamental Things
No question about it, your business must have a website and blog, and must participate in four of the world's largest social networks, namely Facebook, Twitter, Google +, and LinkedIn. People will look for you to ask for service and you will not miss the opportunity.
2. Established a Special Place
When you create a business, you must have a specific audience, which means that the audience will most likely buy your product or service. For example, the Law Office of Rachel Rodgers positioned himself in his office as "Innovative Entrepreneur of the Legal Adviser for Generation X". If you are too general in your work, then there is nothing that can attract customers to you.
3. Create a Valuable Content
Content that you publish must be concentrated on one topic related to your business. Your status update should contain elements of research, quotations, facts, stories, and ideas, rather than lip service products. Jeffrey Gitomer's comments are very famous, "People do not like to be sold but they love to buy". Direct sales through social media was the fastest way to inhibit the growth of your business. Your market should be drawn into a valuable and interesting content, then their customers will then look at your website and your products and services.
4. Interacting with the Audience
In addition to producing content regularly, you really need to interact and listen with your followers. By listening to what people are saying about your brand merchandise, you can serve them on the product and content directly. Start by using tools like Google Alerts and Twitter to monitor notification of your product.
5. Make yourself an expert
You can not rely on people finding your site by itself. You need to be proactive so that you can stand in the midst of chaos. The best way to do this is to exploit your capabilities, such as a source in one article. Every time you interviewed for an article, make sure your company name is included, and it will make the audience more interested in you. By having a third-party support from media outlets, you will become more credible, reliable, and your visibility will continue to grow.
1. Start of Fundamental Things
No question about it, your business must have a website and blog, and must participate in four of the world's largest social networks, namely Facebook, Twitter, Google +, and LinkedIn. People will look for you to ask for service and you will not miss the opportunity.
2. Established a Special Place
When you create a business, you must have a specific audience, which means that the audience will most likely buy your product or service. For example, the Law Office of Rachel Rodgers positioned himself in his office as "Innovative Entrepreneur of the Legal Adviser for Generation X". If you are too general in your work, then there is nothing that can attract customers to you.
3. Create a Valuable Content
Content that you publish must be concentrated on one topic related to your business. Your status update should contain elements of research, quotations, facts, stories, and ideas, rather than lip service products. Jeffrey Gitomer's comments are very famous, "People do not like to be sold but they love to buy". Direct sales through social media was the fastest way to inhibit the growth of your business. Your market should be drawn into a valuable and interesting content, then their customers will then look at your website and your products and services.
4. Interacting with the Audience
In addition to producing content regularly, you really need to interact and listen with your followers. By listening to what people are saying about your brand merchandise, you can serve them on the product and content directly. Start by using tools like Google Alerts and Twitter to monitor notification of your product.
5. Make yourself an expert
You can not rely on people finding your site by itself. You need to be proactive so that you can stand in the midst of chaos. The best way to do this is to exploit your capabilities, such as a source in one article. Every time you interviewed for an article, make sure your company name is included, and it will make the audience more interested in you. By having a third-party support from media outlets, you will become more credible, reliable, and your visibility will continue to grow.
